What is Pay Per Click Online Advertising
Pay Per Click (PPC) or Search Engine Marketing has become a critical part of a company’s search engine marketing strategy. PPC is the method of publishing sponsored advertisements on a search engine’s search results page or on a social network whose purpose is to attract quality and targeted traffic to your website and to establish an online brand and visibility. Today, all big search engines offer paid ads which guarantee immediate visibility. Nevertheless, although this type of online advertising used to be relatively simple to implement, today it has become fairly complicated to execute and manage.
Search engines such as Google and Bing and social networks such as Facebook and Instagram provide a bid-based model for their paid ads which allow companies like yours to promote their services to millions of people, instantly.